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Typography

fonts
compositions
visuals
Typography — fonts

Fonts

We have established two typeface families that, together, reflect and express our integrating concept between knowledge and technology, while standing out visually with a fresh and reliable composition. Our set contains a sans serif typeface for headers (Sora) and another for body text (Work Sans).
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NOTE: Fonts can never be used in green.

Headers: Sora

Semibold

A a B b C c D d E e F f G g H h I i J j K k L l M m N n Ñ ñ O o P p Q q R r S s T t U u V v W w X x Y y Z z
0 1 2 3 4 5 6 7 8 9
Á á É é Í í Ó ó Ú ú ®
@ . : , ; ” $ % & / ( ) ¿ ? ¡ ! - _ +

Medium

A a B b C c D d E e F f G g H h I i J j K k L l M m N n Ñ ñ O o P p Q q R r S s T t U u V v W w X x Y y Z z
0 1 2 3 4 5 6 7 8 9
Á á É é Í í Ó ó Ú ú ®
@ . : , ; ” $ % & / ( ) ¿ ? ¡ ! - _ +
Presence:
Utel globally.
All sub-brands
Experiences.
Events.
WEB
sliders
headers
Sub headers
Quotes
SOCIAL MEDIA
Main copy
headers
quotes
PRINT
headers
primary texts
OUT OF HOME
headers
quotes
main copy
Downloadables
Sora Family Font

Body: Work Sans

Semibold

A a B b C c D d E e F f G g H h I i J j K k L l M m N n Ñ ñ O o P p Q q R r S s T t U u V v W w X x Y y Z z
0 1 2 3 4 5 6 7 8 9
Á á É é Í í Ó ó Ú ú ®
@ . : , ; ” $ % & / ( ) ¿ ? ¡ ! - _ +

Medium

A a B b C c D d E e F f G g H h I i J j K k L l M m N n Ñ ñ O o P p Q q R r S s T t U u V v W w X x Y y Z z
0 1 2 3 4 5 6 7 8 9
Á á É é Í í Ó ó Ú ú ®
@ . : , ; ” $ % & / ( ) ¿ ? ¡ ! - _ +
Presence:
Utel globally.
Sub-brands.
Experiences.
Events.
WEB
· body text
· bullets
· sliders text
· buttons
· menus
· footer
SOCIAL MEDIA
· body text
· bullets
· reduced texts
· buttons
PRINT
· body text
· secondary texts
· footers
OUT OF HOME
· body text
· secondary texts
Downloadables
Work Sans Family Font
Typography — compositions

Compositions

Use the following typographic structures and combinations according to the type of communication you need to do. Implement as shown below, taking into account the length of the text, hierarchy and guidelines of the format or material.

Sora+Work Sans

These are some examples of the use of Sora typeface for headers + Work Sans for titles or full texts.

Main
header
copy

Short informative text, which shall not exceed three lines.

register

Main
header

Title

Short informative text, which shall not exceed three lines.

Relevant text block
Etiam id condimentum ante, sed porta lorem. Etiam vel odio ut nunc malesuada euismod. Vivamus viverra tristique.

Sans Serif + Sans Serif

These are some examples of the use of Sora typography for headers + Sora for titles or full texts.

Main
header
copy

Short informative text, which shall not exceed three lines.

register

Main
header

Title

Short informative text, which shall not exceed three lines.

Relevant text block
Etiam id condimentum ante, sed porta lorem. Etiam vel odio ut nunc malesuada euismod. Vivamus viverra tristique.

Typography— visuals

Sans Serif + Sans Serif typesetting at three levels of typographic hierarchy in a website banner. 

Sans Serif + Sans Serif typesetting in web blocks with different weights according to content.