Illustration
Graphic line
Our type illustration is minimalist, conceptual and leaves room for the imagination. We are looking for a line and graphic concept that is highly expressive with few but strong elements, visually clean and where our color palette can be used by adding white or very light gray colors. We want to draw attention and complement our communication through intelligent illustrations.
We recommend the use of our shapes if the illustration has many elements within its structure to avoid saturating the composition.
Chromatic range
The chromatic range within the illustration can be accompanied by the complementary color palette with a little more color dominance, always ensuring that it is within a green context.
Visual accessory
We like to think that illustration gives a perspective of freedom and flexibility in terms of where they can take us. We recommend using illustration whenever it can provide a sense of guidance or explanatory sequence, or when it can result in an attractive and meaningful visual complement. Use illustrations to give a warmer, closer and didactic touch, especially in assets that require this push. You can use illustrations in press releases, mailings, publications, websites or more in-depth informative formats without overusing them, as we do not want to lose focus on the student.
Collection
In order to use this on your work, we have put together a library of illustrations for whatever your design objective may be. These illustrations should be used according to their concept. Always consider evaluating if any of the illustrations you use fits the context of your message.
