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Concept

Sometimes it will be required to identify -in different communication formats- our events, activities or happenings, for this purpose, we have defined a structure and correct endorsement of our own sub brands along with the Utel logo.

Structure

When using the Utel logo accompanied by a secondary title, respect the following visual and hierarchical order. Always prioritize our brand identity at the beginning.

Downloadable

Protection area

To ensure the presence of the logo and secondary title correctly, maintain the minimum recommended spacing for any of its uses.

Color

Use the following colors when you need to create an event graphic composition.

hex
06B706
rgb
6 183 6
hex
000000
rgb
0 0 0

Compositions by length

The following rules of hierarchy, color and typographic distribution should be followed when creating an event graphic composition.

Permitted color applications

These are the color applications for events compositions that you should use when having a white or black background.

Events: collection

Below you will find a series of events compositions with different titles, the correct structure for logo and naming, as well as the color palette.

Event: descubre

This is the correct event composition for Utel Descubre. Find also the right color palette to be used.

hex
FDDE29
rgb
253 222 41
hex
FCCE2A
rgb
252 206 42
hex
412694
rgb
65 38 148
Color
Respect color palette when applying backgrounds
and textures in digital and printed media.

Event: graduación

This is the correct event composition for Utel Graduación. Find also the right color palette to be used.

hex
471D9F
rgb
71 29 159
hex
6D31C7
rgb
109 49 199
hex
61D91F
rgb
97 217 31
Color
Respect color palette when applying backgrounds
and textures in digital and printed media.

Event: talks

This is the correct event composition for Utel Talks. Find also the right color palette to be used.

hex
626262
rgb
98 98 98
hex
393939
rgb
57 57 57
hex
86557ED
rgb
134 87 237
Color
Respect color palette when applying backgrounds
and textures in digital and printed media.

Event: discovery day

This is the correct event composition for Utel Discovery Day. Find also the right color palette to be used.

hex
FCCE2A
rgb
252 206 42
hex
FED02E
rgb
254 208 46
hex
2CCA69
rgb
44 202 105
Color
Respect color palette when applying backgrounds
and textures in digital and printed media.

Event: egresados online

This is the correct event composition for Utel Egresados Online. Find also the right color palette to be used.

hex
471D9F
rgb
71 29 159
hex
30C981
rgb
48 201129
hex
2FE3C8
rgb
47 227 200
Color
Respect color palette when applying backgrounds
and textures in digital and printed media.

Event: forum idear

This is the correct event composition for Utel Forum Idear. Find also the right color palette to be used.

hex
FA6429
rgb
250 100 41
hex
FB7F29
rgb
251 127 41
hex
471D9F
rgb
71 29 159
Color
Respect color palette when applying backgrounds
and textures in digital and printed media.

Event: open house

This is the correct event composition for Utel Open House. Find also the right color palette to be used.

hex
30E24D
rgb
48 226 77
hex
4FF469
rgb
79 244 105
hex
301581
rgb
48 21 129
Color
Respect color palette when applying backgrounds
and textures in digital and printed media.

Event: foro internacional

This is the correct event composition for Utel Foro Internacional. Find also the right color palette to be used.

hex
4823BA
rgb
72 35186
hex
38E25F
rgb
56 226 95
hex
F32649
rgb
243 38 73
Color
Respect color palette when applying backgrounds
and textures in digital and printed media.

Visuals

Find below some examples of social media posts.

Downloadable