Logo

Our native environment is digital, therefore, the new Utel logo has been reinvented to adapt to the new era of tech culture under a main statement: the circularity generated through the current touch navigation on screens and devices (tap/touch). Our logo is composed of oval shapes, an original and unique typography, and our prominent and iconic green color.

This logo is composed of our main name and brand, "Utel", and the word "University" at the end as our middle name. This use of the logo allows for a more official and formal brand presence.

Our colors define us and identify us throughout our communication as a brand. This composition refers to the colors used in the logo.

Starting from the base of our previous logo, we have renewed ourselves through the use of oval shapes for the creation of an original typography in a perfect visual balance.

To ensure the correct presence of the logo and its visual impact, keep the minimum space recommended for any of its uses.

When using our logo with another brand or partner, give priority to Utel and then add the second logo in the same line. Follow this example:

Utel logo can be used in the following color ranges depending on its purpose. Our green application is our main color, however, monochromatic or duotone versions are useful for light and dark backgrounds or when using photographs of different shades.

Setting a minimum size ensures that the legibility of our logo is not compromised.

Visual consistency of the logo is important and should not be modified or misinterpreted in any of the ways shown below.

Following the structure of our basic logo, we have integrated a version without the "university" tagline that can be used more freely for communication and designs where the school context is already present; where our products, our work, trajectory, services, etc. are on. This logo is clearly lighter and more easily associated with our university. 

Use the same colors as the base logo.

This version maintains the same grid balance of the base logo.

Maintain the minimum recommended space for any of its uses.

Give priority to Utel logo and add the second logo in the same line following these separation measures. Follow this example:

Utel logo can be used in the following color ranges depending on its purpose. Our green application is our main color, however, monochromatic or duotone versions are useful for light and dark backgrounds or when using photographs of different shades.

Setting a minimum size ensures that the legibility of our logo is not compromised.

Visual consistency of the logo is important and should not be modified or misinterpreted in any of the ways shown below.

Our isotype is a shorter version of the logo: it combines the concept of the navigation wave in two colors with the letter "U" of our original typography on the front. Use it in formats with little space or where the Utel brand has already been established.

Utel isotype has 4 permitted uses; similar to the logotype, its variation lies mainly in the use of color.

Establishing a minimum size for the use of the Utel isotype ensures that its legibility is clear as it is a few element graphic.

The colors defined for the Utel isotype are the same as those of the logotype plus the addition of a new green color range for this shape. This composition refers to the colors used in the isotype.