Iconography
Concept
Along with the development of our graphic elements and identity, we have established the creative basis for the use and integration of our iconography. Our set is primarily comprised of the use of our organic shape and a rounded, free-form icon style.
Online University Virtues
Communicating the basic advantages of our online model is a priority, therefore, we created a specific set of icons for each of our virtues as a university. These can be used in any material or format, always linked to the benefit associated in this manual.
Icon structure
The icons are composed as follows and they're using the organic shape in plaster and outline to align to our manual.
Icons collection
Use
Utel Experiences
All of our Experiences has their own identity. In this sense, we have established an icon for each one of our models so they can be accompanied by this element in their visual communication.
Structure
The icon set of our Experiences is built under the same concept: rounded shapes without angles. The following icons have been established: organic shape for Core, circle for College, square for Executive and rhombus for Senior.
The combination of the four isotypes that represent each of the Experiences.
Uses
UX
A series of specific icons have been created and assigned as part of our UX design and web implementation. This set was specially created for this purpose.
Icons collection
