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Concept

Along with the development of our graphic elements and identity, we have established the creative basis for the use and integration of our iconography. Our set is primarily comprised of the use of our organic shape and a rounded, free-form icon style.

Online University Virtues

Communicating the basic advantages of our online model is a priority, therefore, we created a specific set of icons for each of our virtues as a university. These can be used in any material or format, always linked to the benefit associated in this manual. 

Icon structure

The icons are composed as follows and they're using the organic shape in plaster and outline to align to our manual.   

Shape 1 (outline)
Representative shape
Shape 2 (plaster)

Icons collection

Create you're own schedule
These are the different versions of this icon. It is represented with the figure of a clock.
Downloadables
Virtual campus 24/7
These are the different versions of this icon. It is represented with the figure of a web portal.
Downloadables
Official certificate graduation
These are the different versions of this icon. It is represented with the figure of an insignia.
Downloadables
Study in company
These are the different versions of this icon. It is represented with the figure of a conversation.
Downloadables
Pay the right amount
These are the different versions of this icon. It is represented with the figure of coins.
Downloadables

Use

Utel Experiences

All of our Experiences has their own identity. In this sense, we have established an icon for each one of our models so they can be accompanied by this element in their visual communication.

Structure

The icon set of our Experiences is built under the same concept: rounded shapes without angles. The following icons have been established: organic shape for Core, circle for College, square for Executive and rhombus for Senior. 

The combination of the four isotypes that represent each of the Experiences.

Uses

UX

A series of specific icons have been created and assigned as part of our UX design and web implementation. This set was specially created for this purpose. 

Icons collection

Support
This is the icon in its permitted color versions for support. It is represented by the figure of a life saver. 
Advantages of online study
This is the icon in its permitted color versions for online study. It is represented by the figure of a laptop. 
Global
This is the icon in its permitted color versions for global topics. It is represented by the figure of a planet. 
Certificate and graduation
This is the icon in its permitted color versions for certificate and graduation. It is represented by the figure of an insignia. 
Study in company
This is the icon in its permitted color versions for study in company with 24/7 support. It is represented by the figure of a conversation.
Request button
This is the icon in its permitted color versions for contact, chat or any request need. It is represented by the figure of a speech balloon.
Services within Experiences
This is the icon in its permitted color versions for any kind of services from our Experiences. It is represented by the figure of an arrow.
Downloadables: Complete family icon set