Brand applications
Utel Universidad Business cards
As part of Utel's new identity, we have developed an innovative format for our business cards in which we prioritize a minimalist and clean design while we also promote the digital interaction that defines us; the front of the card shows our logo, the name and position of the person, while the back of the card integrates a QR code that allows displaying more contact information on a V-card.
Content
- Logo.
- Embossed name.
- Embossed position.
- QR code.
- S4 Learning logo.
Size
- Card: 5 x 8 cm
- Logo:
2.3 x 0.9 cm
- Name:
Sora font (semi bold) 13pt
- Position:
Work Sans font (medium) 7pt
- Card: 5 x 8 cm
- QR code:
2.6 x 2.6 cm
- S4 Learning logo:
1.0 x 1.0 cm
Colors
U camp business cards
This is the business card for university's U camp staff. It uses the color of the the U camp division with the same structure as the Utel business card.
Content
- Logo.
- Embossed name.
- Embossed position.
- QR code.
- S4 Learning logo.
Size
- Card: 5 x 8 cm
- Logo:
2.3 x 0.8 cm
- Name:
Sora font (semi bold) 13pt
- Position:
Work Sans font (medium) 7pt
- Card: 5 x 8 cm
- QR code:
2.6 x 2.6 cm
- S4 Learning logo:
1.0 x 1.0 cm
Colors
Signature
Our email signature means personalization for each Utel employee in a simple and straightforward way. This digital format allows the signature to be edited quickly, without complicated technical details and above all, without modifying the appearance to maintain identity with everyone.
Badges
We have established two styles for the use of our organic shape with green as the primary color for the production of badges. Likewise, to maintain consistency in the design, we prioritize a clean and orderly reading.
Structure
Always keep the following elements in your badge design and composition.
Outdoors
For outdoor communication, regardless of its presentation, always use green color for a powerful visual impact by taking advantage of the size and shape of the outdoor material. Follow the basic rules of typography, organic shapes, logos and content of ths manual.
Brand merch
The new Utel identity can be used for various items or merchandise available at university events or activities. Consider using the following elements on the item you are making depending on its form, purpose or use.
