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Utel Universidad Business cards


As part of Utel's new identity, we have developed an innovative format for our business cards in which we prioritize a minimalist and clean design while we also promote the digital interaction that defines us; the front of the card shows our logo, the name and position of the person, while the back of the card integrates a QR code that allows displaying more contact information on a V-card. 

Content

Front:
- Logo.
- Embossed name.
- Embossed position.
Back:
- QR code.
- S4 Learning logo.

Size

Front:
- Card: 5 x 8 cm
- Logo:
  2.3 x 0.9 cm
- Name:
  Sora font (semi bold) 13pt
- Position:
  Work Sans font (medium) 7pt
Back:
- Card: 5 x 8 cm
- QR code:
  2.6 x 2.6 cm
- S4 Learning logo:
  1.0 x 1.0 cm

Colors

pantone
2423 C
pantone
Black

U camp business cards

This is the business card for university's U camp staff. It uses the color of the the U camp division with the same structure as the Utel business card.

Content

Front:
- Logo.
- Embossed name.
- Embossed position.
Logo:
- QR code.
- S4 Learning logo.

Size

Front:
- Card: 5 x 8 cm
- Logo:
  2.3 x 0.8 cm
- Name:
  Sora font (semi bold) 13pt
- Position:
  Work Sans font (medium) 7pt
Back:
- Card: 5 x 8 cm
- QR code:
  2.6 x 2.6 cm
- S4 Learning logo:
  1.0 x 1.0 cm

Colors

pantone
3252 U
pantone
Black

Signature

Our email signature means personalization for each Utel employee in a simple and straightforward way. This digital format allows the signature to be edited quickly, without complicated technical details and above all, without modifying the appearance to maintain identity with everyone.

Badges

We have established two styles for the use of our organic shape with green as the primary color for the production of badges. Likewise, to maintain consistency in the design, we prioritize a clean and orderly reading. 

Structure

Always keep the following elements in your badge design and composition.

Logo
Font: Work Sans
Shapes
Colored background from primary pallete

Outdoors

For outdoor communication, regardless of its presentation, always  use green color for a powerful visual impact by taking advantage of the size and shape of the outdoor material. Follow the basic rules of typography, organic shapes, logos and content of ths manual.

Brand merch

The new Utel identity can be used for various items or merchandise available at university events or activities. Consider using the following elements on the item you are making depending on its form, purpose or use.

Logo
Font: Work Sans
Shapes
Colored background from primary pallete